How much would you pay to rub wine on your face? Would you pay $320?
Would you pay that much if Dior created a face cream relying on wine?
Dior has a new product: L'Or de Vie (Gold of Life), La Creme. And at $320 for less than 2 ounces, it is extremely pricey. Is it really worth that much?
The L'Or de Vie is supposed to be the most powerful antioxidant treatment available without a prescription. It will nourish your skin and provide some anti-aging effects. This product contains antioxidant polyphenols derived from the sap of vine shoots of the Sauvignon grapes from the famous Chateau d'Yquem vineyards of Sauternes.
It is certainly an intriguing collaboration between a top name in fashion and a top name in wine. Will this also lead to increased wines sales for Chateau d'Yquem? Will Sauternes be sought out more for antiaging effects?