Carrabba’s Italian Grill is giving consumers the opportunity to leave their creative mark on the label of an exclusive new wine from Ruffino.
Ruffino is producing a limited-edition baby Super Tuscan that will only be available at Carrabba’s this fall. The wine is almost ready to be bottled in Italy, and the only thing missing is a name. So, consumers are invited to submit suggestions through July 31, 2008.
If your suggestion is selected, you will win a $1,500 Epicurean prize package, including: a case of the exclusive Ruffino wine, a 2008 holiday dining experience for 12 by Carrabba’s at winner’s home, and a year’s worth of Carrabba’s dinners in 2009.
The Ruffino blend is part of a limited-edition wine series that Carrabba’s initiated to reward its best customers and wine lovers with seasonal additions to its award-winning wine list. The program kicks off late summer with a special red wine blend from acclaimed winery Il Borro, owned by fashion icon Salvatore Ferragamo. The debut wine “Qualcosa di Speciale, Grace’s Blend,” is a tribute to Grace Mandola, the 92-year old matriarch of the Carrabba’s family and creator of many of the recipes on the menu today. The name “Qualcosa di Speciale” means “something special” in Italian and reflects Carrabba’s desire to give back to its best patrons through the new wine program. The IGT Toscana by Il Borro is a blend of Sangiovese and Cabernet Sauvignon, and will be released late summer.
Due to their limited production, wines in the new series are available to members of Carrabba’s Amici Club, the restaurant’s free customer appreciation program.
To enter the their “Uncorking Creativity” contest and get complete rules, visit the Carrabas website. You have through July 31, 2008 to enter the contest. All submissions will be evaluated based on the following criteria: Overall uniqueness of name, Appropriateness for the wine blend, Match with the Carrabba’s Italian Grill brand (e.g., heritage, atmosphere, food), and a Brief description of name inspiration (100 words or less).