Rant: Holiday Wines? Don't Be A Cheapskate

The holiday season is here, and many people will stop by their local wine shop to purchase wines for parties, dinners, or gifts. Let me provide you an important piece of advice, which applies to all the wine you'll purchase this holiday season.

Don't be a cheapskate! 

In preparation for the holidays, people stock up on wine to serve their guests at the various parties and celebrations. Often, because they are buying bottles in bulk, multiple bottles, their primary concern is price. So, they too often buy the large, commercial "value" wines, the brand names which are known to everyone. 

Please don't do it! 

It takes almost no thought to buy such wines. Though such wines might be drinkable, they aren't going to impress anyone. You've chosen to take the cheapest route possible, in both price and time. These wines are generally industrial products, created to taste the same year to year, and you never know what additives might be in these wines. They are like the McDonald's of the wine world. Do you really want to serve such wines to your loved ones, your family and friends?  

There is a better way. 

If you're hosting a holiday party, don't you want to impress your guests? Or do you want to be known as the person who bought the cheapest wine available? Don't you want your guests to leave the party talking about the great time they had, telling others about the delicious wines they enjoyed? Or would you rather have them later complain that the wine was unappealing? It only takes a little extra work and price to elevate your wine selections. 

I certainly understand the need to control your wine costs when you are providing for a number of guests. You don't have to buy $50 wines to impress your guests and you don't even have to spend $20 per bottle. I've purchased numerous $10-$15 wines, only a few dollars more than you might otherwise spend on those "value" wines, and brought them to parties where the other guests loved them, wanting to know where they could buy them. 

There are good and interesting wines at this price point, if you know where to seek them out. If you want your holiday celebration to be even more popular, then you should serve those type of wines. The extra effort will elevate your party and please your family, friends, and other guests.

How do you find these inexpensive but interesting wines? At whatever wine shop you visit, it might be best to ask the wine store staff for recommendations of their best value wines. They should be able to direct you toward those inexpensive wines which will be more interesting and delicious than those cheap commercial wines. At Victoria Hill Wine, Spirits & Gourmet in Melrose, where I work, I can recommend a number of much better value wines. For example, we have recently carried a $9 Vinho Verde and an $11 Montepulciano which were excellent wines for that price.   

Most wine stores also offer a discount for bulk purchases, commonly 5-20%, and sometimes for as little as 3 bottles, which makes your wine cost even less expensive. And these are usually discounts that the wine store doesn't provide for the large-scale, commercial "value" wines. 

If for some reason you can't ask a store employee for some recommendations, then my best advice for selecting a good wine that is $15 or under, is to buy a Portuguese wine. I think some of the greatest value wines are coming out of Portugal, especially at this price point. Chances are that if you purchase a Portuguese wine costing $15 or less, you'll find a delicious wine, much better than similarly priced wines from most other regions. And there are plenty of Portuguese wines available in that price range. There is probably no other wine region where you can find as many good wines at that price point.

You also should know that paying a few dollars more for your wine can make a big difference. When you start considering wines priced from $15-$20, your options increase drastically. You can find some interesting wines from all over the world in that price range, though they still offer value. And if you are buying in bulk where the wine store offers a discount for larger purchases, you can save enough money so that the wines end up priced closer to $15 or less per bottle.

So this holiday season, don't buy the same old cheap wines. It won't take much effort to select some better choices, and still very inexpensively. In the end, you'll impress your guests, make your holiday party more memorable, and drink better wines.

(This is a revised version of a post originally from 2009.  It's an important enough issue to raise it again.) 

Rant: Don't Stress Over Thanksgiving Wines. Choose Wines That Make People Smile

Every year countless people stress over which wines to pair with their Thanksgiving dinner. Some of these people may even worry that their holiday might be a failure unless they have the correct wines. The holidays can be stressful enough without having to worry about the wine, especially when those worries are generally needless.

Cast your memory back to last year's Thanksgiving. Can you even remember which specific wines you had with dinner? Can you remember the specific wines you had with Thanksgiving dinner two years ago?

I'm sure that most people won't be able to remember except maybe in the most general terms. Maybe they recall having had a Pinot Noir or a Riesling. They are unlikely to recall the specific producer or much else about the wine. What they are more likely to remember is the good (at least hopefully it was good) time they had, the family and friends that shared their table. They might remember that the food and wine was good or bad but the specifics may be foggy.

Do you really need specific Thanksgiving wine recommendations? I don't think so. The more I ponder the question, the more I realize that all you need for Thanksgiving are some good wines, the varietals and/or blends being much less important. As long as they don't blatantly clash with the meal, then they should work just fine. And few wines are going to so blatantly clash. Drink wines you'll enjoy and don't worry so much about "perfect pairings."

A Thanksgiving meal is diverse, with many different flavors, from savory to sweet, and many different textures. No single wine is a perfect pairing with all of these different dishes. So you need wines that people will enjoy in of their own right. I don't think too many hosts are seeking the perfect wine pairing. They simply want something that people will enjoy and which won't greatly detract from the food.

Plus, who will remember the wines next year?

We must also remember that any wine shared with good friends and family is likely to taste better, or at least seem that way, than one drank alone. The circumstances of the day, the good feelings, the fond memories, the thanks for the past year, will all lead to your wine seeming better. And it's all those surrounding circumstances that people will most remember about Thanksgiving. The wine will always take the back seat.

The wine is simply an extra, not a necessity. It pales in importance to everything else about the holiday. Like the Whos from "The Grinch Who Stole Xmas," there should still be joy even if all of the food and wine have been taken away.

I will probably bring a variety of wines to my Thanksgiving feast, a mix of sparkling wine, white, red and dessert wines. In general, I'll pick interesting and delicious wines that I feel people will enjoy. I won't spend much time worrying about pairing them with specific dishes and foods. I just want wines that will make people smile, that will enhance the spirit of the day.

If you want some assistance with selecting wines to make your guests smile, then come see me at the new Victoria Hill Wine, Spirits & Gourmet shop in Melrose. I can show you plenty of delicious and interesting wines which would work well for your Thanksgiving table. I can show you different wines rather than the traditional pairings. Everyone else might bring the standard wines, so why not stand out by bringing a more unique wine? 

Consider wines, both whites and reds from Croatia, Greece, Lebanon, or Georgia. Consider Unoaked Chardonnay from Australia, Pinot Noir from New Zealand, or Bonarda from Argentina. If you want something domestic, consider Picpoul or Gewurtztramier from California. For after-dinner, consider Port (Ruby to White), Sherry or Marsala.    

And all this month, we'll be holding Wine Tastings on Thursday nights, from 5-7pm, and Saturday afternoons, from 1-4pm, showcasing wines for Thanksgiving. Come see me and taste something different. 

Whatever you do for Thanksgiving, enjoy yourself and appreciate all that you have, rather than worry about what you do not.

(This is a revised version of a post originally from 2009. My basic sentiment hasn't changed since that time and it's important enough to raise it again.)