I enjoy a good cocktail but many times won't have more than one. It is not because I am worried about the extra alcohol. What often stops me from having a second one is that I find them to be too sweet. That might be fine for a single drink, but I don't want to keep drinking sweet cocktails all night. I would much rather have something savory.
But if you look at many cocktail menus, they are packed with sweet cocktails, some being cloyingly so. You might not even see a single savory one on the menu. Go to any martini bar and scan their list to see how many have simple syrup added, or other sweeteners. Obviously these sweet concoctions are popular, or there would not be so many on their lists.
So why do so many people want a sweet cocktail? These same people are often having more than just one, so it is not something isolated. This does seem to be reflected in wine preferences as well, as there are plenty of people who prefer some sweetness in their wines. Is it more an American phenomenon?
Fortunately, it is not all a lost cause as good bartenders can make savory cocktails if you ask. But I still would like to know why sweet cocktails are so popular. Don't we get enough sugar from other foods and drinks? Is there something wrong with savory drinks? Do more women than men prefer sweet cocktails?