Friday, September 14, 2007

$40 Entrees

How expensive can dinner get? A recent article in USA Today discussed the new entree costs.

$40 entrees are becoming more common in restaurants all across the country. Prix-fixe menu prices are rising over $100 per person. And patrons do not seem to mind the high prices. Restaurant sales have increased 5.1% over 2006 and menu prices have risen 3.5%.

For the higher prices, restaurants are providing high quality meats and seafood.

How much are you willing to pay at a high-end restaurant? Is a $40 entree too extreme for you? How about a $100 mult-course meal?

I think one needs to consider numerous factors when considering whether the price is appropriate or not. What is the quality and rarity of the food? What type of restaurant are you in? How much food do you receive? How is it prepared? What are similar restaurants charging?

Another significant factor is your own love of food. If you are a foodie, if you have a true passion for eating, you are often willing to pay more for a fine meal. Others with passion are willing to pay more to fulfill their passion. And foodies are no different. I certainly am willing to pay for great food. How about you?

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