Ambassador Wine & Spirits because they were supposed to have an excellent selection of Japanese sake. I was unsure whether I would have the time to visit the store while I was in New York City, but was able to squeeze in a little time before dinner on Tuesday night. I would have preferred to have more time, but it was sufficient to get a basic sense of the store, as well as to see the wide variety of wines, sake, shochu and spirits they carry.
Shochu (also known as Soju), a distilled Asian liquor, maybe the largest selection I have seen anywhere. I have only tasted a handful of shochu, and it is a liquor of which I still need more experience. It is an interesting drink, which can be produced from many different ingredients, from sweet potatoes to milk, from rice to buckwheat. In the Boston area, it is difficult to find shochu, and even those stores that do carry it, only have 2-3 bottles.
This is an independent wine shop that is worthy of your patronage. Interestingly, they mentioned that their younger customers, ages 25-35, are buying more spirits than wine, and they don't see that changing in the years to come. Because of this, the store has had to stock more spirits than they once did, though they still have plenty of wines, an interesting and diverse selection. The staff was generally very helpful to me, and I think they would be very helpful to all of these customers. On my next trip to NYC, I will make sure to take more time to explore this store.