Dunkin' Donuts is extremely popular though it seems to sell more coffee than donuts. Yet most of its business occurs in the morning, and it is then when you will most likely have to wait in line, whether in the store or in the drive through. There are other donuts stores in New England, from chains like Honey Dew Donuts to small independents like Kane's Donuts in Saugus. Yet most of their traffic is in the morning as well. Stop by in the evening, if they are even open, and you will likely find a limited selection of donuts though you usually won't have to wait in any line.
Why is that so? Are donuts only a breakfast item? How often do you enjoy donuts at night?
I think that all of these local donut shops are doing something wrong. They should be busy at night, and not just in the morning. It can be done, they just need a touch of Voodoo, and I don't mean the Haitian religion. They need to be more like Voodoo Doughnuts, which has stores in Portland and Eugene in Oregon. I recently visited Portland and stopped by Voodoo Doughnuts on a Thursday evening at about 9pm. There was a line leading out the door! I don't think I have ever seen another donut shop with such a line at night.
They serve a diverse selection of funky donuts, including the widely popular Bacon Maple Bar, the Captain My Captain (which uses Captain Crunch cereal), the Dirt Doughnut (with crushed Oreos), and the Old Dirty Bastard (with crushed Oreos and peanut butter). They even make an assortment of Vegan Doughnuts. All of their doughnuts are made by hand so they are not made in large lots, and what you see in the glass cases is what is available. They are intended to be eaten on the day of purchase and they will not ship them anywhere. The only place you can get them is Oregon.
The customers are going there primarily for the donuts, not the coffee, and you see plenty of their pink boxes, containing a dozen donuts, walk out the door. When I asked people about Voodoo before I went to Portland, it received many raves, especially for the Bacon Maple Bar. It is more than just hype which brings people there at night. So why are their donuts so much more popular than what we currently have in New England? Does the northwest region have more donut lovers than New England? Or is it due to the quality and diversity of the Voodoo donuts?
I would like to think New England has plenty of donut lovers who merely need a special destination where they could procure some incredible donuts. I would certainly buy donuts at night if they were high quality and more unique products. How about you? Does New England need a "Voodoo-like" shop to satiate our appetite for fresh donuts?