Monday, April 22, 2024

Rant: Summer Is NOT Rosé Season!

The advertisements and media articles have begun, and will continue for the next several months, promoting the upcoming Rosé season. Distributors are promoting Rosé season to their wine store customers, who will start stocking a variety of Rosé wines. Everyone is being told that Summer is Rosé season. 

However, there's a major problem with all of this: Rosé season doesn't exist

It's a pervasive myth, a wrongful stereotype, that spring and summer herald Rosé season. The simple fact is that Rosé is appropriate year-round, even in the winter. Many of those perpetuating the myth of Rosé season know better, but they choose to ignore the truth. Stop deluding the public and embrace the reality of Rosé every month of the year. 

Sure, a chilled Rosé can taste wonderful on a hot, summer day, but it can equally satisfy when you are at home during a snow storm. It's extremely food friendly, and there is absolutely no reason why you shouldn't enjoy it with the same roast chicken or seafood dish you serve in the summer or winter. 

Even though many people drink more white wine than red in the summer, most continue to drink white wine all year round, including the winter. Why should Rosé be any different? For example, Rosé is a great choice for your Thanksgiving feast. And it doesn't matter how cold it might be on Thanksgiving, or even if it snows. 

The situation has slowly improved during the last several years but change is still needed. The myth that Rosé wine is just for the summer needs to be shattered. Wine writers should promote Rosé year round rather than jump on the bandwagon and only proclaim that summer is the season for Rosé, misleading the public. If these writers recommended Rosé year round, then Rosé consumption would grow even more. 

There are some wine stores which stock Rosé throughout the year, which they should, and if your local shop doesn't, then you should recommend that they stock it. And if they don't bring in some Rosé, then seek elsewhere for this wine. 

From 2017 to 2021, worldwide consumption of Rosé has risen to about 9.5% of all still wine consumed. Rosé production, from 2001 to 2021, has also risen by 25%. France is the largest consumer of Rosé, drinking about 35% of all production, while the U.S. is in second place, consuming about 15%. Germany is in third place with about 7%. Rosé wine continues to grow, and will get even larger if people embrace the fact it is a year-round wine, and not just a seasonal one. 

 I drink Rosé all year round and strongly encourage everyone else to do so as well.

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