So, who is the bigger wino, men or women?
Which gender buys more wine? Which gender drinks more wine? Is the answer the same to both questions?
A recent report by Press-Enterprise addresses these questions as well as discussing some current marketing efforts based on the answers. The article cites the findings of the Wine Market Council. The Wine Market Council is a non-profit association of growers, wine producers, importers, wholesalers, and other affiliated businesses and organizations. Their mission is to establish the widespread acceptance of wine and to encourage the responsible enjoyment of wine.
The Wine Market Council found that women purchase and drink 60% of the wine in the U.S. Obviously this is a very important statistic for wine retailers. And it is interesting in its own right as well. From my own experiences at wine tastings and wine stores, I definitely see more women than men. In my own wine event group, there are about 75% women.
Why is this the case? What attracts more women to wine than men? Is wine not manly enough? Or is it something that may be changing now, that more and more men are getting into wine?
It would be interesting to see the type of wines that women are buying. Is it mainly white wines? Do men buy & drink more red wines than women?
The Press-Enterprise article also mentions the efforts of a couple wineries to create specific wines targeting women. Is that even necessary? Do women need wine that has been feminicized? I don't think so.
Among wine bloggers, it seems that there are more men than women. Yet if more women are buying and drinking wine, then why aren't there more female bloggers?
I have lots of questions in this area and few answers. But I think the questions deserve more study and contemplation. Maybe my readers can add their own comments and speculation to these questions.