I recently had the pleasure of touring this innovative company, Taza Chocolate, which is located in Somerville. The company was founded in 2006 by Alex Whitmore and Larry Slotnick yet its origins extend back to 2005. In 2005, Alex visited Oaxaca, Mexico and learned about the ancient Mexican traditions of chocolate making and it really inspired him.
The company was named "Taza" after the phrase "taza de chocolate" or "cup of chocolate." Their objective was to make chocolate using traditional Mexican methods but sustainability was also very important to them. They sold their first chocolate bar in 2007 and have come pretty far since then, their chocolate available in 500-600 stores in the U.S. and about four in Canada. Yet they still remain a small, artisan producer. I was very impressed with Taza and the obvious passion of the owners and employees.
The bean sacks have hermetically sealed plastic bags inside of them to protect the beans from moisture and other threats. Currently, the bags are air freighted to Massachusetts though Taza understands the carbon footprint issues involved with such. In time, when their company grows, they will move to ocean freight.
The beans are roasted for about 38-45 minutes. This process is like coffee bean roasting except cacao beans are roasted longer and at lower temperatures. Taza also roasts their beans at a lower temperature than many other chocolate makers. This is done to protect the more delicte flavors which might be destroyed by hotter roasting. The effect of the roasting is to dry out the beans, reducing them from 7% moisture to only 3%.
The chocolate liquor is mixed with sugar and then roll refined, using granite rollers, to shatter the sugar. The sugar comes from sustainable sugar cane in Brazil and it has a light brown, cane color to it. Other items, such as vanillas beans or cinnamon sticks may be crushed by the rollers too. Their chocolate making process omits the common "conching" procedure, which is done by most other chocolate makers. Conching is basically a slow melting process that smoothes out the chocolate. The absence of conching is why Taza chocolate has a gritty taste to it.
Their chocolate certainly has a more unusual taste and texture, very different from what many of us are used to. It has a grittier taste but also a rich chocolate flavor. I think it is great that Taza is helping to protect and promote a traditional chocolate process. I also am very supportive of the Taza philosophy, their desire for "good, clean and fair" foods. They are sensible in this philosophy, understanding the realities of life but doing the best that they can. They are also very passionate, another thing that impresses me.
Check out Taza Chocolate! Maybe take your own tour of their facilities.
1 comment:
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