--"Collecting: It's A Man's World" by Rosi Hanson. Decanter, May 2008
According to a new Gallup Poll, in the U.S., Beer is the most consumed alcohol (37%), with Spirits in second place (31%), and Wine in third (29%). In addition, men are two times more likely than women to consume beer, while women are three times more likely than men to drink wine. However, this statistic doesn't tell the whole story, as wine buying patterns has its own twist.
Another study noted that women buy about 61% of wines that cost less than $20, but men buy about 72% of wines that cost over $90. Overall, men spend more on wine, even though they may consume less wine, than women. In multiple articles, it's been noted that men, not women, tend to be more wine collectors, seeking more expensive bottles for their cellars. Women tend to buy wine that they will consume within a relatively short time. They tend to be more drinkers, not collectors.
However, changes are underway, as more and more women get more passionate about wine, and are becoming collectors. The more women who get involved in the wine industry, from wineries to wine shops, sommeliers to wine educators, will lead to more collectors. Male wine collectors tend to be older, so who will replace them in the future? As younger generations are starting to move away from wine, the future of fine wine may be women.
Are you a woman who buys and/or collects wines over $90? How long have you been doing so? Do you have a wine refrigerator or cellar? How many wines have you collected?
If you do not buy or collect such expensive wines, why not? What might persuade you to start doing so?
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