Let's begin with a couple interesting statistics and comparisons. In Boston, which has an approximate population of 674,000, there are about 4300 restaurants, which roughly works out to 1 restaurant per 156 people. In Tokyo, which has an approximate population of 14.2 Million, there are about 300,000 restaurants, which roughly works out to 1 restaurant per 47 people.
The culinary scene in Tokyo is renowned throughout the world. In Rice, Noodle, Fish: Deep Travels Through Japan's Food Culture (2015) by Matt Goulding, he wrote: "There are a dozen factors that make Japanese food so special—ingredient obsession, technical precision, thousands of years of meticulous refinement—but chief among them is one simple concept: specialization." Matt got a bit more down to earth, adding "...in Japan, the secret to success is choosing one thing and doing it really fucking well." In Super Sushi Ramen Express (2016) by Michael Booth, he commented on Tokyo restaurants. "Many of them specialize in just one style of cooking, or even just one dish. And this is the key, I think, to the unparalleled wealth of Tokyo's dining scene."
Maybe this type of specialization would benefit Boston restaurants.
How many Boston restaurants specialize in one type of food, carrying only a very limited menu? Very few. Most have far larger menus, providing numerous choices so they will appeal to a broader audience. Consider the numerous Asian restaurants which offer Chinese, Japanese, Thai, and other Asian cuisines on a single menu. Do you actually receive the best food from such spots? Probably not. Do the restaurants employ true experts in all of those cuisines? Probably not. With such a huge menu, how can you be assured of the freshness of all of the ingredients? You probably can't. The food might be good, but it rarely excels.
How many Boston restaurants specialize in one type of food, carrying only a very limited menu? Very few. Most have far larger menus, providing numerous choices so they will appeal to a broader audience. Consider the numerous Asian restaurants which offer Chinese, Japanese, Thai, and other Asian cuisines on a single menu. Do you actually receive the best food from such spots? Probably not. Do the restaurants employ true experts in all of those cuisines? Probably not. With such a huge menu, how can you be assured of the freshness of all of the ingredients? You probably can't. The food might be good, but it rarely excels.
Now, consider that 311 Omakase, which received Boston's only Michelin Star last year, is a more specialized restaurant, offering only an omakase experience of Japanese cuisine. And a number of the other Michelin recommended restaurants in Boston also tend to be more specialized, at least concentrating on a single type of cuisine, from Korean to Thai.
Why do so few Boston area restaurants specialize? I think the primary reason has to do with the average restaurant goer who feels entitled that they should be able to get almost anything they want at any restaurant. Rather than enjoying what is offered on the menu, some complain about what isn't there. And that outcry has caused some restaurants to give in to their demands, expanding their menu to include items that might have been outside of their original concept.
It's a tough position for restaurants. I'm sure some would love to specialize, to have a more limited menu but financially that can be very difficult. Yet with a more limited menu, the quality of what was offered could potentially be increased. Those chefs could excel at what they produce, creating an even better product. However, the main problem becomes trying to transform the customer base to be more accepting of such limited menus. Customers need to be convinced that higher quality food, from more specialized restaurants, needs their support and patronage.
We must throw our support to these brave restaurants which take the risk to be more specialized. We need to convince our fellow diners that they too should support such restaurants. People have to stop thinking that a restaurant menu must cater to every customer's desires. A restaurant serving multiple different cuisines can't possibly provide top quality food for their entire voluminous menu. Customers must accept a restaurant menu's limitations, and savor what is available.


