Don't be a cheapskate!
In preparation for the holidays, people stock up on wine to serve their guests at the various parties and celebrations. Often, because they are buying bottles in bulk, multiple bottles, their primary concern is price. So, they too often buy the large, commercial "value" wines, the brand names which are known to everyone.
Please don't do it!
I certainly understand the need to control your wine costs when you are providing for a number of guests. You don't have to buy $50 wines to impress your guests and you don't even have to spend $20 per bottle. I've purchased numerous $10-$15 wines, only a few dollars more than you might otherwise spend on those "value" wines, and brought them to parties where the other guests loved them, wanting to know where they could buy them.
It takes almost no thought to buy such wines. Though such wines might be drinkable, they aren't going to impress anyone. You've chosen to take the cheapest route possible, in both price and time. These wines are generally industrial products, created to taste the same year to year, and you never know what additives might be in these wines. They are like the McDonald's of the wine world. Do you really want to serve such wines to your loved ones, your family and friends?
There is a better way.
If you're hosting a holiday party, don't you want to impress your guests? Or do you want to be known as the person who bought the cheapest wine available? Don't you want your guests to leave the party talking about the great time they had, telling others about the delicious wines they enjoyed? Or would you rather have them later complain that the wine was unappealing? It only takes a little extra work and price to elevate your wine selections.
If you're hosting a holiday party, don't you want to impress your guests? Or do you want to be known as the person who bought the cheapest wine available? Don't you want your guests to leave the party talking about the great time they had, telling others about the delicious wines they enjoyed? Or would you rather have them later complain that the wine was unappealing? It only takes a little extra work and price to elevate your wine selections.
I certainly understand the need to control your wine costs when you are providing for a number of guests. You don't have to buy $50 wines to impress your guests and you don't even have to spend $20 per bottle. I've purchased numerous $10-$15 wines, only a few dollars more than you might otherwise spend on those "value" wines, and brought them to parties where the other guests loved them, wanting to know where they could buy them.
There are good and interesting wines at this price point, if you know where to seek them out. If you want your holiday celebration to be even more popular, then you should serve those type of wines. The extra effort will elevate your party and please your family, friends, and other guests.
How do you find these inexpensive but interesting wines? At whatever wine shop you visit, it might be best to ask the wine store staff for recommendations of their best value wines. They should be able to direct you toward those inexpensive wines which will be more interesting and delicious than those cheap commercial wines. At Victoria Hill Wine, Spirits & Gourmet in Melrose, where I work, I can recommend a number of much better value wines. For example, we have recently carried a $9 Vinho Verde and an $11 Montepulciano which were excellent wines for that price.
How do you find these inexpensive but interesting wines? At whatever wine shop you visit, it might be best to ask the wine store staff for recommendations of their best value wines. They should be able to direct you toward those inexpensive wines which will be more interesting and delicious than those cheap commercial wines. At Victoria Hill Wine, Spirits & Gourmet in Melrose, where I work, I can recommend a number of much better value wines. For example, we have recently carried a $9 Vinho Verde and an $11 Montepulciano which were excellent wines for that price.
Most wine stores also offer a discount for bulk purchases, commonly 5-20%, and sometimes for as little as 3 bottles, which makes your wine cost even less expensive. And these are usually discounts that the wine store doesn't provide for the large-scale, commercial "value" wines.
If for some reason you can't ask a store employee for some recommendations, then my best advice for selecting a good wine that is $15 or under, is to buy a Portuguese wine. I think some of the greatest value wines are coming out of Portugal, especially at this price point. Chances are that if you purchase a Portuguese wine costing $15 or less, you'll find a delicious wine, much better than similarly priced wines from most other regions. And there are plenty of Portuguese wines available in that price range. There is probably no other wine region where you can find as many good wines at that price point.
You also should know that paying a few dollars more for your wine can make a big difference. When you start considering wines priced from $15-$20, your options increase drastically. You can find some interesting wines from all over the world in that price range, though they still offer value. And if you are buying in bulk where the wine store offers a discount for larger purchases, you can save enough money so that the wines end up priced closer to $15 or less per bottle.
So this holiday season, don't buy the same old cheap wines. It won't take much effort to select some better choices, and still very inexpensively. In the end, you'll impress your guests, make your holiday party more memorable, and drink better wines.
(This is a revised version of a post originally from 2009. It's an important enough issue to raise it again.)
If for some reason you can't ask a store employee for some recommendations, then my best advice for selecting a good wine that is $15 or under, is to buy a Portuguese wine. I think some of the greatest value wines are coming out of Portugal, especially at this price point. Chances are that if you purchase a Portuguese wine costing $15 or less, you'll find a delicious wine, much better than similarly priced wines from most other regions. And there are plenty of Portuguese wines available in that price range. There is probably no other wine region where you can find as many good wines at that price point.
You also should know that paying a few dollars more for your wine can make a big difference. When you start considering wines priced from $15-$20, your options increase drastically. You can find some interesting wines from all over the world in that price range, though they still offer value. And if you are buying in bulk where the wine store offers a discount for larger purchases, you can save enough money so that the wines end up priced closer to $15 or less per bottle.
So this holiday season, don't buy the same old cheap wines. It won't take much effort to select some better choices, and still very inexpensively. In the end, you'll impress your guests, make your holiday party more memorable, and drink better wines.
(This is a revised version of a post originally from 2009. It's an important enough issue to raise it again.)
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