We've had several snow storms in the last several weeks in the Boston area, including 4-7 inches this past Saturday night into Sunday morning. After these snowstorms, some people have chosen to remain inside rather than attempt to travel, canceling their scheduled plans. And this situation leads me to provide some advice I've given before, to remind people who might have forgotten.
Snowstorms can wreck havoc with a restaurant's bottomline, especially when you consider that January and February can be slow times for many businesses. After the holidays, people often tighten their economic belts and don't dine out as much, trying to pay off any bills incurred during the holidays. Others make resolutions, starting diets and try to eat more at home. Thus, at this time, restaurants need as much business as they can get, and a snowstorm can throw a wrench into those plans.
When a restaurant loses business due to a snowstorm, they lose money and it's not always easy to make up for that loss. Some restaurants may run "blizzard" or "snowstorm" specials, attempting to lure in some customers. Even after a major snow event, some potential customers will prefer to remain home rather that attempt to battling snow covered roads and limited parking. Restaurants will thus continue to lose business for a few days after any major snowstorm. This will put stress on even the best of restaurants, so something needs to be done to help them.
My advice is simple: Dine out more this winter.
Despite the snow, despite the obstacles, people should patronize more restaurants at this time, giving them your support and money. Don't go out if it's dangerous to do so, but don't stay in just because it is only inconvenient. If you can, walk to nearby restaurants. If possible, drive a short distance to other restaurants. Take public transportation if possible. Order takeout or get delivery. In New England, we are used to snow so it shouldn't be as much of a barrier as it might be elsewhere. And during this winter, when there isn't any snow, dine out more, giving your business to these restaurants to help them survive this season.
If you don't give some added support to restaurants at this time, then don't be surprised if your favorite places have to shut down. For many restaurants, especially the smaller ones, their profit margins can be small so that the lack of business during these snowy months can be devastating. And there is little they can do if people stay away because of the snow. You need to patronize these restaurants now, to assist them in weathering these problems.
Consider all the restaurant workers as well, including the servers who rely on tips. Without sufficient business, they won't be able to earn as much money, causing them to endure financial hardship. You can help them by dining out, and tipping properly. And if you order delivery during these snow events, I'd suggest you tip them extra, to compensate them for the difficult of driving in this weather.
Dine out more this winter. Give restaurants your support during these difficult times. Don't let snow lock you into your house for days on end.
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