According to The Founding Foodies: How Washington, Jefferson and Franklin Revolutinized American Cuisine (2010) by Dave De Witt, during Colonial days, "The common belief was that strong drink made for a strong body and soul; alcohol was believed to be nutritious and healthful, and it was used in medications that could supposedly cure snakebite, frostbite, fever, cold, melancholy, and even a broken leg. Insurance companies raised their rates for nondrinkers, and hard liquor was even more popular in the colonies than in England."
The book continued, "Colonists drank twice as much as Americans do now." In addition, "Regular drinking was normal for all ages, and young students were given ale or hard cider for breakfast. Harvard College even had its own brewery. In courtrooms, all parties, judge and defendant included, passed around and shared bottles of liquor. Stagecoaches stopped every five miles to “water the horses and brandy the gentlemen.” Whiskey was served at house-raisings, huskings, reaping, land clearings, or whenever women gathered to quilt, sew, or perform other communal labor.
And interestingly, during the Revolutionary War, as England blocked shipments of molasses and rum, colonials had tough times. "For drinkers, times were so bad that they were forced to drink spruce and pumpkin beers." Contrast that with today when pumpkin beers are enormously popular, and can be found on store shelves as early as July.
As for the drinking habits of American today, a recent Gallup Poll provides disturbing news, which have been supported by numerous other recent articles on the same subject. The Gallup Poll stated, "The share of Americans who say they drink alcohol remains at a record-low 54% for the second consecutive year, the lowest reading in Gallup’s trend dating back to 1939." The article continued, "Self-reported drinking fell over the previous three years, from 62% in 2023 to 58% in 2024 and 54% in 2025, before holding steady this year."
One of the major reasons for this decline is that more people consider drinking to have negative health consequences. "Fifty-one percent of U.S. adults now believe drinking one or two alcoholic beverages a day is bad for one’s health. The figure is essentially unchanged from last year’s record-high 53% and marks only the second time since Gallup first asked the question in 2001 that a majority has expressed this view." Back in 2001, only 27% considered it unhealthy.
The decrease in alcohol consumption has other causes as well, such as the increased use of cannabis and the increased costs of alcohol due to tariffs and other factors.
One positive with this decline was noted. "As overall drinking has declined, the percentage of Americans who say they sometimes drink too much has also fallen, reaching a new low of 13%. Before 2000, more than 20% of Americans routinely reported overdrinking, including a record-high 35% in 1989."
If they consume alcohol, what are Americans drinking? Beer, at 36% is the most popular, followed closely by spirits at 32% and wine at 30%. During the past ten years, beer dropped 7 percentage points while liquor rose by 12 points, although wine has remained largely consistent. Gender plays a significant role in these percentages, with 56% of men, as opposed to 16% of women, preferring beer. 45% of women, as opposed to 15% of men, prefer wine. And 37% of women, as opposed to 26% of men, favor spirits.
One positive with this decline was noted. "As overall drinking has declined, the percentage of Americans who say they sometimes drink too much has also fallen, reaching a new low of 13%. Before 2000, more than 20% of Americans routinely reported overdrinking, including a record-high 35% in 1989."
If they consume alcohol, what are Americans drinking? Beer, at 36% is the most popular, followed closely by spirits at 32% and wine at 30%. During the past ten years, beer dropped 7 percentage points while liquor rose by 12 points, although wine has remained largely consistent. Gender plays a significant role in these percentages, with 56% of men, as opposed to 16% of women, preferring beer. 45% of women, as opposed to 15% of men, prefer wine. And 37% of women, as opposed to 26% of men, favor spirits.
So, here's some questions for discussion or contemplation:
- Has your alcohol consumption decreased in recent years? If so, what are the reasons for the decrease? Health concerns? Cannabis consumption? Price? Other?
- Do you prefer to drink beer, seltzers, wine or spirits? Has that preference changed in recent years?
- What might cause you to increase your overall alcohol consumption?
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