Labor Day weekend nears and for many, this is a signal of the end of summer. As such, you'll stop seeing media advertisements for Rosé wine. Wine distributors will generally stop recommending Rosé to their accounts. Many wine shops will stop carrying Rosé until the springtime. This is all part and parcel of the myth that Rosé is a "summer wine." The reality is that Rosé can and should be consumed year-round, no matter what the season.
It's interesting that many of the individuals responsible for promoting this Rosé myth actually know better. They understand the truth, that there is absolutely no reason you should stop drinking Rosé just because fall arrives. Rosé is appropriate year-round, especially because it pairs so well with a diverse selection of foods. For example, it works very well with Thanksgiving dinner. If you can drink white wine in the fall and winter, there is absolutely no reason you cannot drink Rosé too. I drink Rosé all year round and strongly encourage everyone else to do so as well.
The situation has slowly improved during the last several years but significant change is still needed. There are some wine stores which stock Rosé throughout the year and if your local shop doesn't, then you should recommend that they stock some. And if they don't bring in some Rosé, then seek elsewhere for this wine. Share some Rosé this fall and winter with your friends, showing them the potential of this delicious wine. Don't ask if they want Rosé but just pour them a glass. Once they taste the wine, they'll probably come to the realization of what they have been missing.
We also need more wine writers to pen Rosé articles during the fall and winter, to persuade consumers that this pink wine is appropriate during every season, and not just during the summer. Raising consumer awareness is vital to spreading a passion for Rosé year round. We need to correct their vinous myth.
Drink more Rosé, now and throughout the fall, winter and spring.