I'm referring to Rosé.
With the coming of fall and winter, wine drinking habits tend to change, as many people will tend to drink more red wines. as well. However, plenty of people will still drink white wines, from Chardonnay to Riesling, during the fall and winter. Even though these white wines might be seen as better during the summer, wine stores continue to stock them on their shelves year round.
However, Rosé often gets mistakenly labeled as a "summer only wine" and far too many people won't drink it in the fall and winter, despite the fact it can and should be consumed year-round. The situation has slowly improved during the last several years but change is still needed. The myth that Rosé wine is just for the summer needs to be shattered.
The media is partially responsible for perpetuating this myth, especially with the pre-summer deluge of articles declaring that it will soon be "Rosé season." These articles lead consumers to believe that Rosé is for summer only. Distributors play their part in this myth, promoting Rosé for the summer, and often stopping their promotion once Labor Day arrives.
It's interesting that many of these individuals responsible for promoting this Rosé myth actually know better. They understand the truth, that there is absolutely no reason you should stop drinking Rosé just because fall arrives. Rosé is appropriate year-round, especially because it pairs so well with a diverse selection of foods. For example, it works very well with a Thanksgiving dinner. If you can drink white wine in the fall and winter, there is absolutely no reason you cannot drink Rosé too. I drink Rosé all year round and strongly encourage everyone else to do so as well.
There are some wine stores which stock Rosé throughout the year and if your local shop doesn't, then you should recommend that they stock some. And if they don't bring in some Rosé, then seek elsewhere for this wine. Share some Rosé this fall and winter with your friends, showing them the potential of this delicious wine. Don't ask if they want Rosé but just pour them a glass. Once they taste the wine, they'll probably come to the realization of what they have been missing.
We also need more wine writers to pen Rosé articles during the fall and winter, to persuade consumers that this pink wine is appropriate during every season, and not just during the summer. Raising consumer awareness is vital to spreading a passion for Rosé year round.
Drink more Rosé, now and throughout the fall, winter and spring.
However, Rosé often gets mistakenly labeled as a "summer only wine" and far too many people won't drink it in the fall and winter, despite the fact it can and should be consumed year-round. The situation has slowly improved during the last several years but change is still needed. The myth that Rosé wine is just for the summer needs to be shattered.
The media is partially responsible for perpetuating this myth, especially with the pre-summer deluge of articles declaring that it will soon be "Rosé season." These articles lead consumers to believe that Rosé is for summer only. Distributors play their part in this myth, promoting Rosé for the summer, and often stopping their promotion once Labor Day arrives.
It's interesting that many of these individuals responsible for promoting this Rosé myth actually know better. They understand the truth, that there is absolutely no reason you should stop drinking Rosé just because fall arrives. Rosé is appropriate year-round, especially because it pairs so well with a diverse selection of foods. For example, it works very well with a Thanksgiving dinner. If you can drink white wine in the fall and winter, there is absolutely no reason you cannot drink Rosé too. I drink Rosé all year round and strongly encourage everyone else to do so as well.
There are some wine stores which stock Rosé throughout the year and if your local shop doesn't, then you should recommend that they stock some. And if they don't bring in some Rosé, then seek elsewhere for this wine. Share some Rosé this fall and winter with your friends, showing them the potential of this delicious wine. Don't ask if they want Rosé but just pour them a glass. Once they taste the wine, they'll probably come to the realization of what they have been missing.
We also need more wine writers to pen Rosé articles during the fall and winter, to persuade consumers that this pink wine is appropriate during every season, and not just during the summer. Raising consumer awareness is vital to spreading a passion for Rosé year round.
Drink more Rosé, now and throughout the fall, winter and spring.
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