SENA19: An Overview of the Seafood Expo

Once again, I had a fun, delicious and informative trip to the 2019 Seafood Expo North America (SENA). As usual, I immersed myself within the international seafood industry, enjoying plenty of seafood samples, seeking out interesting stories, chatting with numerous people and taking photos of fish heads. I'll be writing a number of stories about my experiences, discussing some of my favorite food finds, talking about an intriguing new species coming to market, delving into how to increase consumer consumption of seafood, and more.

SENA is the largest seafood trade event in North America, and in prior years it constantly broke records on both its exhibitor size and attendance. For example, in 2017, over 1327 companies, representing 51 different countries, exhibited at the Expo while in 2018, those number rose to 1341 exhibitors from 57 countries. In addition, the total exhibit space grew from approximately 253,000 square feet in 2017 to about 258,630 square feet in 2018. This year was a bit odd as though the number of exhibitors rose to 1349, the number of participating countries dropped to 49, and the total exhibit space also decreased, down to 256,690. We will have to see if this was a temporary blip or a trend in the future.

The main events of the Seafood Expo occur each year over the course of three days, from Sunday to Tuesday, over a total period of 19 hours. However, there are a few other events that occur before and after the normal hours of the Expo, such as receptions and coffee hours. This year, the program included about 30 conference sessions, the 13th annual Oyster Shucking Competition, the Seafood Excellence Awards, and more. Something for everyone. You certainly can't attend every SENA event, so you need to pick and choose which you most desire to attend, which events fit your specific interests.

This year, there were over 20,000 attendees, from all over the world, making the Expo a truly international event. It is an excellent example of the interconnectedness of our world, of how we are really one vast community with shared interests. When you consider the oceans occupy about 71% of the world's surface, it's easy to understand how it unites us. Plus, we have to consider all the freshwater rivers, lakes, and waterways which produce seafood. Sunday is the busiest day at the Expo, and it can get a little crowded walking around, especially when people sometimes stop in the middle of the aisle to chat with others. As an aside, walking up and down the 30+ aisles at the Expo  isa great cardio exercise.

SENA is my favorite food event each year, one which I have promoted and recommended year after year. Besides all the delectable seafood samples, you'll also find ample fodder for many different story ideas. SENA touches on some of the most important issues facing our world, from sustainability to climate change. Every local writer who has any interest in seafood, sustainability, health, recipes, or food in general, should attend this Expo. However, few local writers attend SENA and those who do commonly write only a single article or two about it. These articles are often very basic, touching only on some of the most general issues about the Expo.

Even the major local newspapers generally publish only one article, often a basic overview lacking any depth. This year, it seems that the Boston Herald didn't publish any articles about the Expo, and the Boston Globe posted only a single article, concentrating on a specific exhibitor. This all needs to change! We need more local writers to attend SENA and delve more deeply into the myriad issues of the seafood industry. We need more local writers to help promote seafood consumption and sustainability. We need more local writers to contribute to the discussion of these vital issues. We need the print media to get more involved too. The more positive articles about seafood, the better for all of us.

It should be obvious that the primary element of SENA is commerce, the buying and selling of seafood-related products and services. Nearly all of the exhibitors are there to make money while most of the attendees are there to spend money. Attendees are seeking seafood, both fresh and frozen, as well as various processed seafood products, from crab cakes to salmon bacon. Others are there to buy processing equipment, cooking supplies, packaging machinery, labeling equipment, conveyors, and much more. Still others are seeking services, from food safety to third party certification. Some of this commerce is international, with exhibitors and attendees from all over the world, trying to make deals. It's business and money.

What may not seem obvious is that SENA is not really about seafood. It's not??? Despite the many thousand pounds of seafood being showcased at the Expo, it is merely a means to an end. SENA is actually about people and community. Seafood is only food, intended to provide sustenance and nutrition to people, and that is understood, though largely unspoken, by the exhibitors and attendees. SENA is much more about fishermen and fish farmers, distributors and retailers, inventors and importers. It is about all of the people involved in the seafood industry, and their economic well being. It is about the global economy as the seafood industry is truly international and affects people all across the world.

Concerns about seafood sustainability ultimately come down to the fate of people, whether future generations will have enough food to survive, and whether they will live in a clean world, with adequate resources. The fate of the oceans and the fish directly relates to the fate of mankind. Seafood sustainability is also about the survival of fishermen, that they can make a sufficient income to survive and thrive. When you understand that SENA is all about people, then the issues take on an even greater significance. We need to talk about this more, to ensure that everyone understands people are the primary concern. It is our future and nothing is more important than that.

Although SENA involves many serious and vital issues, it also has an element of fun, as well as plenty of tasty seafood samples. SENA is a showcase for new seafood products as well as place to display other seafood products which may have a storied history, such as Maine Lobster. Though it is common to find for sampling a variety of simple, fried seafoods, there are also some chefs who elevate their offerings, providing more interesting and delicious dishes, from Lobster Arancini to Miso Geoduck Chowder. Over the course of a single day at SENA, you can enjoy plenty of seafood, from oysters to salmon, and you can repeat that for three days if you so desire.

I'll be posting additional articles about SENA in the near future, highlighting some of items which especially caught my attention this year. Plus, I want to highlight that SENA returns next year, March 15-17, 2020, and I strongly encourage all local writers to mark those dates down on their calendar and plan to attend next year. As I've mentioned before in other articles, there are about 4 times as many negative seafood articles in the media than positive ones. The seafood industry needs more champions to promote its many positive aspects and I call on local writers to step up and become one of those needed champions.

“Wherever the fish are, that's where we go.”
--Richard Wagner