Friday, October 1, 2021

Celebrate Sake Day!

Today, Friday, October 1, is the time to raise an ochoko and celebrate Nihonshu no Hi, or as it's known in English, Sake Day.

Sake Day originated over 40 years ago, in 1978, by a declaration of the Japan Sake Brewers Association and is now celebrated worldwide. Why was October 1 chosen? Interestingly, the Chinese character for Sake (酒) is very similar to the Chinese zodiac sign for the Rooster (酉), the tenth sign. Thus, the first day of the tenth month, October, became Sake Day. It is probably also due, in part, to the fact that October is generally considered to be the official start of the Sake brewing season.

What will you do to celebrate Sake Day? Will you share a bottle of Sake with family or friends at home or a restaurant? Will you take time to learn more about Sake? Will you go to a wine shop and buy a Sake you've never tasted before? Are you attending a public event celebrating Sake?

Let me provide some suggestions as to how you can learn about, experience and support Sake. These apply for Sake Day as well as every other day of the year. We need more Sake Lovers in the world!

If you want to learn more about Sake, check out my numerous educational posts at All About Sake. You'll learn about the basics of Sake, pairing Sake & food, Sake customs and legends, and much more. There are links to over 100 articles, so there is plenty to explore and learn.

One of my most popular Sake posts has unquestionably been A History Of Sake Brewing in the U.S. I conducted extensive research for that article, combing through numerous old newspapers and other sources to put together the most comprehensive history of the earliest Sake breweries in the U.S. This article even led Tsuneo Kita writing a Journal article in Japan, referring my article and writing, "This paper would not exist without a blog of April 2015, written by Mr. Richard Auffrey. I express my sincerest appreciation to him." 

Continuing this historical element, I've written a three-part article on The Origins & History of Sake, which further parts coming in the future. There is also an Early History of Sake Brewing in British Columbia and Historical Tidbits About Sake in the U.S.

Another very popular Sake article is The Science of Sake & Food Pairings, an exploration for some of the scientific reasons why Sake pairs so well with many foods. Sake works well with far more than just Japanese cuisine, and you'll learn there is a Sake for all cuisines and foods. Why not celebrate Sake Day by trying out a Sake pairing with your favorite foods? 

I strongly encourage you to check out my Rant: How To Mainstream Sake. Sake is still a niche beverage that needs to break out to the general public. And maybe the best way to accomplish this is by non-Asian restaurants placing Sake on their drinks menus. It needs to become common enough that people eating burgers to pizza will consider Sake as a drink pairing. 

If you want some Sake recommendations, then please check out my Collected Sake Reviews, which has over 100 reviews of a diverse range of Sake. This is all an excellent starting point for your exploration of the wonderful world of Sake. 

What will you do to celebrate Sake Day?

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