Can a restaurant menu be too big? Can there be so many options on a menu that it overwhelms the diner? What is the optimal size for a menu?
Most of us have probably been to a restaurant that has a very lengthy menu, with dozens upon dozens of choices. As you flip through page after page, it can be difficult to decide on what to eat. There is a sensory overload, a flood of options which can paralyze your decision. I don't think all of those selections are necessary, and may even hurt the restaurant.
I prefer a smaller menu, with lesser choices. But then I would also have the expectation that the restaurant, with less menu choices, would be better able to produce quality food. The kitchen would be able to specialize more, hopefully leading to better quality. They would not have to produce such a wide variety of items, with a greater chance for mistakes.
I can't believe that a restaurant with a lengthy menu actually sells lots of each listed dish. There are probably items that don't get ordered for weeks on end, if at all. So why keep those dishes on the menu? If the restaurant stocks the ingredients for those neglected dishes, do the ingredients go bad before the dish is ordered? It would seem more economical to have a smaller menu, and thus a smaller amount of ingredients, and less chance the ingredients get stale or something.
So what is your opinion on big menus?