As Labor Day has passed, it's a signal to many of the end of summer. As such, you'll stop seeing media advertisements for Rosé wine. Wine distributors will generally stop recommending Rosé to their accounts. Many wine shops will stop carrying Rosé until the springtime. This is all part and parcel of the myth that Rosé is a "summer wine."
The reality is that Rosé season doesn't exist! It's a pervasive myth, a wrongful stereotype, that spring and summer herald Rosé season. The simple fact is that Rosé is appropriate year-round, even in the winter. Many of those perpetuating the myth of Rosé season know better, but they choose to ignore the truth. Stop deluding the public and embrace the reality of Rosé every month of the year.
Sure, a chilled Rosé can taste wonderful on a hot, summer day, but it can equally satisfy when you are at home during a snow storm. If you can drink white wine in the fall and winter, there's absolutely no reason you cannot drink Rosé too. It's extremely food friendly, and there is absolutely no reason why you shouldn't enjoy it with the same roast chicken or seafood dish you serve in the summer or winter. Rosé is also an excellent choice for Thanksgiving.
The situation has slowly improved during the last several years but significant change is still needed. There are some wine stores which stock Rosé throughout the year and if your local shop doesn't, then you should recommend that they stock some. And if they don't bring in some Rosé, then seek elsewhere for this wine.
Share some Rosé this fall and winter with your friends, showing them the potential of this delicious wine. Don't ask if they want Rosé but just pour them a glass. Once they taste the wine, they'll probably come to the realization of what they have been missing.
We also need more wine writers to pen Rosé articles during the fall and winter, to persuade consumers that this pink wine is appropriate during every season, and not just during the summer. Raising consumer awareness is vital to spreading a passion for Rosé year round. We need to correct their vinous myth.
I drink Rosé wine year round and strongly encourage my readers to do so as well.
We also need more wine writers to pen Rosé articles during the fall and winter, to persuade consumers that this pink wine is appropriate during every season, and not just during the summer. Raising consumer awareness is vital to spreading a passion for Rosé year round. We need to correct their vinous myth.
I drink Rosé wine year round and strongly encourage my readers to do so as well.
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