Tuesday, November 29, 2011
America's Test Kitchen: Recipe Research
What brought these questions to mind was a short tour of the headquarters of America's Test Kitchen. America's Test Kitchen is a cooking show, hosted by Christopher Kimball, on public television stations. Kimball is also the editor-in-chief of Cook's Illustrated and Cook's County magazines, which are published in alternate months. In addition, the company publishes various cookbooks, with "Slow Cooker Revolution" being their best seller last year. Their headquarters, for all of their endeavors, is located in Brookline, Massachusetts.
Kimball founded Cook's Illustrated in 1980, eventually selling it to Condé Nast Publications, which chose to discontinue it in 1989. Kimball reacquired the rights to the magazine and relaunched it in 1993. Cook's Country, which emphasizes home-style cooking, was launched in 2004. The magazines accept no advertising and primarily present detailed recipes which commonly use ordinary and easily available ingredients. The goal of the magazines is to provide recipes that can be replicated by home cooks with the near exact result every time. In addition, the magazines also present evaluations and comparison tests of kitchen equipment and branded foods and ingredients.
Renee of the Boston Brunchers arranged a tour of America's Test Kitchen for a small group of bloggers and I was interested in viewing the facilities. It is located at a nondescript location and you enter their offices on the second floor, though their offices extend from the basement to the fourth floor. The tour lasted about an hour, providing us a brief glimpse behind the scenes, and I could have easily spent much longer asking questions and delving deeper into their endeavors.
When the test cooks are satisfied with their results, they will send out the recipe to numerous consumers, from a pool of about 10,000, who will test the recipes and then provide feedback. Despite all the time, effort and resources invested in a recipe, it might be canceled if it cannot garner sufficient positive results from the consumer feedback. About ten recipes are included in each issue of Cook's Illustrated, so about sixty in the course of a year.
In a very small and informal survey on Twitter, I asked some food bloggers about how often they repeat a recipe before posting it. Sometimes, they post about their first attempt at a recipe, and such are not always successful. Other times, they might repeat it a few times, with a high limit of roughly 5 or 6 times. On occasion, they post some recipes which they make on a regular basis so those recipes are the most well practiced of all they do. Thus, most recipe blogs seem to often test their recipes only a fraction of the time of that of a professional magazine like Cook's Illustrated.
Obviously a blogger, who is doing this as a hobby, does not have the time or resources to replicate a recipe as often as would Cook's Illustrated. So we cannot expect them to test a recipe twenty times or so. The primary ramification is that if you prepare a recipe from a food blog, it might not come out as it did in the blog. Certain factors might not have been considered in the food blog that could affect other home cooks. As long as you understand that point, then you will be prepared.
There are about 35 professional cooks in their kitchen, and they are all credentialed chefs. It is not easy to get a job at America's Test Kitchen (ATK), and the competition for a spot can be quite fierce. A test cook will usually work on 1-2 recipes per month, alternating writing. researching, and cooking. I wonder whether boredom is an issue for these chefs, as they will be working on only one or two recipes each month. How many times can you make the same dish, before getting bored with the repetition? At least at a restaurant, a chef may be making some of the same dishes all the time, but they have far more variety available to them. It is not like they are restricted to making only a single dish.
Logistically, the kitchen provides some unique challenges. As their need for ingredients changes often, the logistics of obtaining their supplies gets complicated. Much of their work is conducted about six months ahead of the publication date so obtaining seasonal ingredients can be very challenging, especially certain produce. They cannot buy in bulk as they generally must use the same sizes that an average consumer would purchase. So that increase their overall expenses. Each day, the test cooks must submit a list of their needed ingredients by around 2pm and then logistics will compile a master list by 3pm. The list might specify certain brands or sizes. Then, their suppliers will send over those ingredients the next day by 10am. Last year, ATK spent about $525,000 on ingredients alone.
Interestingly, they will sometimes purchase unusual or rare ingredients merely for experimentation, even if the recipes won't end up in the magazine or books. The kitchens shut down every May for about three weeks while they film the 26 episodes of their television show. That must certainly be a very hectic time, trying to produce 13 hours of television in such a short time period. Besides filming in the kitchen, they also sometimes use the small alley and parking lot outside their building for any grilling episodes. That area is also used for test grilling year round, even in the winter.
When ATK conducts blind tests of various food products, everyone in the office gets to taste the products. Certain products, like macaroni & cheese, garner for more employee interest than do items like mayonnaise. Sounds like a nice perk for working at their offices.
While passing by their pantry, I noticed they have some wines and beers in stock. They have not done any taste tests of specific wine or beer brands, and will only list a basic type in recipes, such as Chardonnay. I think that is an area which they might want to address in the future as I think the type of wine or beer used in a recipe is a potentially significant factor. For example, would a recipe differ if you used a lean, fruity and unoaked Chardonnay as opposed to an overly oaked, buttery Chardonnay? If they stated to add a Sherry, would it make a difference whether it was a Fino or Amontillado? With their great concern for ingredients, I would think this is an area which they should care about too.
One of their latest endeavors is the start of an online cooking school through their website. You will prepare the recipes at your own home, and then submit a photo of your finished dish along with your own assessment of the results. The instructor will then provide you feedback, helping to point out any areas which require correction. It will be interesting to see how that program works out.
It was intriguing to look behind the curtains of America's Test Kitchen, and it certainly made me think about several different issues. Maybe I will follow up on these questions in the near future. Meantime, if you have any thoughts on these issues, please add them to the comments.