Today, Saturday, August 15, is their 2nd Anniversary. Two years ago, when I first met the new owners, Vijay, Puja, Andy, and Brian, it was with a little trepidation as we discussed their plans for the shop. That's a normal situation for employees when new owners take on any existing business. It raises a number of questions in your mind. What's their objective for the business? How will the business change? Will the staff be retained?
During their first year, I was pleased that they lived up to everything they told me on that first day. All of the new owners were sincere and hardworking, fully open to suggestions from all of the staff. Now, two years later, I'm even more pleased with the direction of the shop. There have been additional changes during the past year, and more changes are planned for the future. And all of these changes have continued to enhancing their original objective.
For example, the wine selections, numbering around 600, usually include offerings from over 25 different countries, including less commonly available wines from regions including Croatia, Lebanon, Georgia, Armenia, Bulgaria, Serbia, Mexico, Palestine, Ukraine, Slovenia, Hungary, and more. Wines from additional countries are also added when good choices become available.
To expand the wine selection, adding maybe another 50 or so wines, a couple new wooden wine shelves have been recently added. These shelves have not yet been stocked, but plans are in the works to fill them in the near future. One element of this plan is to expand the Italian wine section, adding even more red wines from all across Italy.
The shop also stocks about 350 "Natural Wines," a significant amount more than a year ago. The term "Natural Wines," is used as an overall designation for wines that are Biodynamic, organic, sustainable, or similarly produced, whether certified or not. To more easily locate the Natural wines, you simply have to check the wine price labels, shown above, and look for an "N" in the right hand corner. More Natural wines continue to be added all the time.
The store also carries a variety of interesting and delicious Sakes, including Junmai, Honjozo, Ginjo, Daiginjo, Sparkling Sake and more. There are even a few Natural Sakes, which are very uncommon. If you need help selecting Sake, just ask me while I'm working and I'll be more than willing to assist you. We'll likely have a Sake Tasting around the start of October to celebrate International Sake Day, which is on October 1.
There's a chiller unit, which mostly contains wines, including Sparkling wines, White wines, Rosé wines, Orange wines and even chillable Red wines.
The Spirits selection, from whiskey to mezcal, rum to tequila, vodka to liqueurs, is diverse as well, including some harder to find selections, from Blanton's Bourbon to Chartreuse, although such spirits aren't always available as only limited amounts are received. For example of the diversity, there are now Gins from all over the world, such as from Greece, Japan, Ireland, Mexico and other countries and U.S. states. Local spirits can also be found, from producers such as Barr Hill and Short Path.
There are a number of snacks available, from popcorn to potato chips, chocolate to crackers. There is also a chiller containing a variety of cheese, including a few from one of my favorites, Tillamook.
I continue to conduct Wine Tastings every Thursday evening, from 5-7pm, and every Saturday afternoon, from 1-4pm. The tastings showcase diverse wines, exposing many customers to wines, countries and grapes they have never previously sampled. Customers have been very appreciative of this approach, and open to tasting more unique wines. They have often found new favorite wines, buying wines they wouldn't have purchased on their own, wary of buying a wine they've never experienced or knew little about. There have also been plenty of repeat customers who regularly come to the tastings to experience these new wines.
Many thanks go to Vijay, Puja, Andy, and Brian, for creating an excellent store, for carrying a diverse and interesting selection, and for being open to suggestions. They have worked very hard during these past two years, and it has been a real pleasure to work for them.
Victoria Hill Wine, Spirits & Gourmet
538 Main Street, Melrose
(781) 665-3332
Hours of Operation: Monday to Wednesday: 10am-8pm, Thursday to Saturday: 10am-9pm;
As I've mentioned before, their initial answers were very positive, and uttered with complete sincerity, so that my trepidations soon vanished. They wanted the shop to be an artisan wine, beer and spirits store. They certainly didn't want to turn it into a generic package or convenience store, and didn't want to add lottery or cigarettes. They also planned on retaining any of the staff who desired to work there. Finally, although there would be changes, they hoped it would only be positive ones, those which would further their primary objective.
If you've visited the shop during the past two years, you may have seen Puja, who's the primary owner of Victoria Hill, responsible for the day to day operations. She has been instrumental in helping it become a destination shop, not just a neighborhood store, a place which attracts people from all of the surrounding communities and not just Melrose. In large part, this is accomplished by offering products that aren't available at many other local wine and liquor shops, including the big box shops. The diversity of their selection continues to always expand, and have been greatly embraced by the customers. Puja constantly and actively seeks out new wines for the shop.
The first time I've ever tasted wines from Palestine and the Ukraine was when they became available at the shop. I hadn't previously seen them at any other local shop. These have been delicious wines, indicative of the potential of these lesser known wine producing countries. And many customers have indicated their happiness at being able to obtain these more unique wines.
As the holiday season approaches, even more wines will be added, included more higher end wines, which are great gifts for family and friends. If you are seeking more unique wines to give as gifts, or want to drink something special at your holiday gatherings, come here and we can find something to meet your desires.
Besides the diverse wine selection, the Beer chiller also contains an excellent assortment, about 200, of craft beers and ciders, many from New England breweries, as well as some of the usual favorites, from Modelo to Budweiser. New beers and ciders are added all the time, including seasonal selections. And yes, pumpkin beers are now being stocked! Customers have been very complimentary about the beer selection.
On Friday nights, there are also often additional tastings, mainly conducted by distributors, of Wine, Beer or Spirits. Please come by any of these tastings to expand your palate and taste some delicious and fascinating new wines, beers and spirits.
If you live in Melrose, check out Victoria Hill and see what your neighborhood wine, beer & spirits shop has to offer. If you live outside Melrose, please also check out this destination spot as you are likely to find plenty of selections that aren't available at your own neighborhood wine shop. And please come to the tastings and learn more about the wonders of wines, beer and spirits from all over the world!
Victoria Hill Wine, Spirits & Gourmet
538 Main Street, Melrose
(781) 665-3332
Hours of Operation: Monday to Wednesday: 10am-8pm, Thursday to Saturday: 10am-9pm;
Sunday: 10am-7pm.
