Monday, July 30, 2007

No More Rat Wine

I previously noted that Disney was going to market a wine called "Ratatouille" and bearing the likeness of Remy, the rat, on the label, through Costco. The wine was to be a French Chardonnay from the Burgundy region and will retail for $12.99.

Well, it seems Disney has now canceled those plans. The LA Times has reported that Disney & Costco. decided to cancel the wine after meeting opposition from California winemakers and opponents of underage drinking. Disney claimed the California winemakers were upset that a French wine was being promoted though they denied that was a factor.

I think this was a good move on Disney's part.

I do wonder though if any bottles were labeled and still exist out there. They certainly would be major collectibles.

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